l3eckham

Real Madrid

Beckham (top) and Zinedine Zidane at Real Madrid in August 2003As the summer 2003 transfer window approached Manchester United appeared keen to sell Beckham to FC Barcelona[54] but instead the player joined reigning Spanish champions Real Madrid for €35 million (£25m) transfer fee[55] on a four-year contract as the latest of the galáctico signings by club president Florentino Pérez. The news came as a bitter pill to the newly elected Barça president Joan Laporta who based much of his presidential campaign precisely on signing Beckham.[56] Though announced in mid-June, the transfer was completed on 1 July 2003, making him the third Englishman to play for the club after Laurie Cunningham and Steve McManaman. Following a successful medical on 2 July, Beckham was unveiled in front of 500 accredited journalists from 25 countries at Real's basketball facility where he was handed the Real shirt by club legend Alfredo di Stéfano.[57] Although Beckham had worn the number seven shirt for Manchester United and England, he was unable to wear it at Madrid as it was currently assigned to club captain Raúl. The Englishman decided to wear number 23 instead, citing his admiration of basketball player Michael Jordan, who also wore the number 23 shirt, as the reason behind his decision.[58]

In the week before Beckham presentation, Real named Carlos Queiroz as their new head coach, meaning that Beckham got reunited with a familiar face upon arriving to Madrid since Queiroz spent the previous season as Alex Ferguson's assistant at Manchester United. In late July 2003, the club went on a tour of the Far East as part of the pre-season training, but also to cash in on Beckham's huge marketing appeal in Asia where he enjoyed tremendous following. Real's brand recognition in that part of the globe was already well established as the club made financially successful trips to Asia during previous off-seasons, however the presence of global marketing icon such as Beckham made this particular tour a financial smash for los Merengues.[59]

Shortly after his Real switch, Beckham also dropped his longtime agent Tony Stephens of SFX Europe who guided him to and through super-stardom and was one of the key players that engineered Beckham's move from Manchester to Madrid. Beckham signed on with Simon Fuller and his company 19 Entertainment that already managed the career of David's wife Victoria.[60] Beckham also appointed close friend Terry Byrne to be his personal manager.[18][61]

In late August 2003, Real Madrid won the Spanish Super Cup over two legs versus RCD Mallorca, with Beckham scoring the final goal in a 3–0 return leg win at home, thus setting the stage for the start of the league season. Playing on a star-ladden team along with Zinedine Zidane, Ronaldo, Luis Figo, Roberto Carlos, Raúl, Iker Casillas, etc., Beckham didn't require much time to settle in, scoring five times in his first 16 matches (including a goal less than three minutes into his La Liga debut). Queiroz mostly favoured the adaptable 5-3-2 formation with two fullbacks Michel Salgado and Roberto Carlos often joining the attack down the wings, while Beckham quickly found a regular playing spot on the right of the 3-man midfield alongside Zidane and Figo.[62]

Real Madrid were runners-up in the Copa del Rey, were knocked out of the UEFA Champions League at the quarter-final stage and finished the league season in fourth place, meaning the team, whose president Pérez expected them to win either the Spanish league or the Champions League each season, did not match expectations.